Why should online merchants implement tokenization?

Jan 18 2024 Published by admin under Uncategorized

Tokenization is a process which offers security to sensitive data with an algorithmic generated number. It involves using random string of characters that helps to prevent frauds or breaches. Businesses willing to safeguard the payments of buyers should consider following PCI compliance techniques. This will help a lot to prevent data from potential risks.

Here are some reasons why tokenization is important for online merchants.

Reduces data breaches
Nowadays, criminals target customers who use credit and debit cards for online purchases which lead to data thefts. Therefore, it is necessary to implement PCI compliance measures to lower data breaches. Tokenization enables online stores to minimize negative financial impacts significantly to experience peace of mind.

Builds trust among customers
Consumers want safety and security when shopping product or service online. Tokenization lets online merchants build trust among customers that will help get high leads while promoting a product or service.

Helps to meet PCI compliance standards
Retail stores and online shops should ensure that they implement PCI compliance measures to avoid storing of sensitive credit card data. Tokenization provides methods to secure the passwords, customer accounts, and employee files. Moreover, it contributes more to prevent a business from identity thefts and other threats.

Allows online businesses to avoid fines
Online stores that are not following PCI compliance have to pay heavy fines and penalties which affect their growth. With tokenization, merchants can maintain compliance with industry regulations which give ways to obtain optimal results.

It is more secure than encryption
Businesses earlier used encryption technique to secure credit card data. At the same time, it will store the original data on the server which results in hacking and other problems. Unlike encryption, tokenization removes the data from a network to prevent thefts and hacking. .

Grows business in the markets
Tokenization is one of the best ways to protect sensitive data from breaches. Besides that, it paves ways to grow business in the markets thereby helping to generate more income.

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Know What Makes Bitcoin Mining More Profitable than Bitcoin Trading

Jan 18 2024 Published by admin under Uncategorized

Considering the current price of Bitcoin, it is highly unlikely that most investors will be able to afford it. However, the good news is, there are more than one ways to own Bitcoin and other cryptocurrencies. Bitcoin mining, while highly competitive, is a highly lucrative industry.

With the advanced ASICs machines and intuitive mining softwares, miners can not only cover the initial costs of the equipment in a single year but also earn a significant profit. The popularity of Bitcoin mining has grown hand-in-hand with the acceptance of cryptocurrencies.

According to an ING International Survey, over 35% of European crypto enthusiasts believe Bitcoin will take over the online shopping market. Also, 32% of the group thinks cryptocurrency has much more to offer than traditional financial services.

Bitcoin mining uses ASIC computing power to solve complex equations, which earn the miners a reward in the cryptocurrencies. The evolution of DeFi technology has made Bitcoin mining more lucrative by empowering platforms such as Zionodes and creating smart contracts.

Here are few reasons why Bitcoin mining is more lucrative than buying.

Money is undoubtedly the biggest lure for crypto investors. Cryptocurrency promises great rewards by holding and leveraging Bitcoin to grow more returns. However, considering 1 Bitcoin costs over $60,000, it might be unaffordable for maximum investors.

Here’s where Bitcoin mining comes into play as users can not only earn their equipment cost in a year but also earn more Bitcoins over the year. Bitcoin mining is adaptive and will not harm the miners during fluctuations.

If the price of Bitcoin drops or increases, Miners can switch between different currencies to adjust their profits. In contrast, the person who purchases a Bitcoin might face loss if the Bitcoin’s price drops.

Bitcoin, while being the most significant player in the cryptocurrency world, is not the only one. The Crypto market is unpredictable and is prone to severe fluctuations. In the past, several times, the price of Bitcoin dropped, unfortunately, and users had to switch to Ethereum.

While switching from one cryptocurrency to another is easy for miners, it might not be as profitable for people buying the token. They might have to cut their losses and trade them for lower values, and face significant losses.

Mining platforms can automatically shift the pool from one token to another, adjusting to the fluctuations and prevent any losses for miners.

There have been several cases where even the best crypto wallets were hacked, and users ended up losing their crypto assets. While holding assets in a digital wallet is risky, storing them in cold storage is not. The majority of mining platforms store their user’s crypto assets in cold storage, making them inaccessible to hackers.

Purchasing Bitcoin is not everyone’s cup of tea anymore, but that should not stop you from investing. Bitcoin mining is a more beneficial way of earning tokens without any risks, as stated above. Platforms like Zionodes are making the mining process a whole lot easier with the help of smart contracts.To learn about bitcoin mining in detail you can visit Zionodes.

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Top Five Bitcoin Mining Machines for 2021

Jan 18 2024 Published by admin under Uncategorized

Traders and investors with a crypto portfolio understand the cruciality involved with Bitcoin Mining. According to a report, an approximate of 100 million bitcoin miners were in operation in Feb, 2021.

A different report mentions, these miners have already earned over $1.1 billion in January witnessing over 62% rise from the previous month.

The most crucial part of Bitcoin mining is to own efficient hardware that can handle the crypto industry’s ever-growing demand and traffic.

In this article, we will discuss the top five mining machines for 2021.

What are Bitcoin Mining Machines?
Earlier, Bitcoin mining was done on a CPU but as the technology advanced, so did the need for faster and dedicated machines. Today, specialized devices called ASICs are used for bitcoin mining because of their robust processing power.

A bitcoin mining machine’s profitability and efficiency are determined by its capacity to churn out an excellent hash rate without consuming too much power. There are several machines in the market capable of producing excellent hash rates without skyrocketing power bills, as discussed below.

Top 5 Bitcoin mining machines for 2021
Choosing your first Bitcoin mining machine can be a daunting task, but this list can help you quickly decide among the best.

Ebang EBIT E11++
Ebang EBIT E11++ is one of the best bitcoin mining machines in the market manufactured by Zheijang Ebang Communication. It is the successor of a previously successful model EBIT E10 and has even better performance.

Chip size: 10-nm semiconductor technology
Hash Rate: 44TH/s
Power Consumption: 2000W
Hashrate to Power consumption ratio: 45W/T ±10%
Cooling system: Heat sink with robust shell material and a dedicated cooling fan.
ASICminer 8 Nano
ASICminer 8 Nano is the best model in the long line of ASICs from ASICminer company. The company claims to be the leader in the crypto mining industry, which is evident from this powerful machine.

Chip size: AM8015 8mm custom chip with 0.05J/GH ±10% efficiency
Hash Rate: 44TH/s
Power Consumption: 2100W
Hashrate to Power consumption ratio: 44W/T ±10%
Cooling system: Excellent water cooling system
INNOSILICON T3+57T BTC Miner is the latest ASIC device in the Terminator 2 and 3 series with next-gen capabilities.

Chip size: Terminator 3 series INNOSILICON T3+57T
Hash Rate: 43TH/s ±5%
Power Consumption: 2100W ± 10%
Hashrate to Power consumption ratio: 48.83W/T ±10%
Cooling system: Two dedicated fans
WhatsMiner M10V1
WhatsMiner M10V1 is the latest addition to a long list of devices. Unlike its predecessors, this ASIC machine is capable of producing efficient results and higher hash rates.

Chip size: 16nm Nanochip
Hash Rate: 31TH/s ±5%
Power Consumption: 2000W ± 10%
Hashrate to Power consumption ratio: 31W/T ±10%
Cooling system: Built-in dedicated cooling fan with heat syncs
Bitmain Antminer S15
Antminer S15 is the latest addition to their long series of crypto mining machines. Antminer is one of the oldest bitcoin mining machine manufacturers starting in 2013.

Chip size: 7nm Nanochip
Hash Rate: 28TH/s ±2% to 17TH/s ±2%
Power Consumption: 850W to 1596W
Hashrate to Power consumption ratio: 57J/TH to 50J/TH
Cooling system: Efficient but loud fan cooling system
These are the top five mining machines ranked according to their efficiency. All of these machines are used by top crypto platforms such as Zionodes and can seamlessly integrate with a mining farm. If you are looking for professional Bitcoin mining services, you can visit Zionodes’ website to know more.

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SEO Consultant: Five Reasons Your Local Business Needs One

Jul 06 2023 Published by admin under Uncategorized

This is one of those rare times when an opportunity is on the edge of exploding. Currently getting top rankings for local search terms is relatively inexpensive and can be accomplished in a surprisingly short span of time. Local businesses who take advantage of this opportunity will position themselves to reap the benefits for years to come and be ahead of the competition. The competition will only become more fierce as the days go by.

A local SEO consultant can help your business flourish by adding value to your brand and bringing you more customers. Here are five reasons your local business needs an SEO Consultant:

1. Consider this: An estimated 42 percent of all click-through traffic goes to the first listing of a search engine; the next gets around 12 percent, third 8.5 percent, the fourth 6 percent with all the rest getting under 5 percent. The first page receives about 90 percent of all click-through traffic while the second only gets 4.5 percent. An SEO consultant will take the necessary steps to get your website in a position to receive a higher click-through rate to your site giving you contact with more potential customers.

2. Google Places often has its listings before the organic search results when searchers type in local search terms. Therefore if your business is not listed in the Google Places listings you have less chance of being found. A local SEO consultant can set up and optimize a Google Places listing giving you greater visibility in Google local searches.

3. While SEO and online marketing are different tasks, they go hand in hand. Optimizing the marketing aspects of your website should be something that your SEO consultant can help you with.

4. Setting up and maintaining social media accounts for your business has become a critical part of marketing. A Facebook Fan Page, a Twitter account, managing directory listings and reviews are all part of social media marketing. Again, while not technically SEO, social media marketing is usually a skill set most SEO consultants possess.

5. Finally, there is what I call “The death of the Yellow Pages” (may they rest in peace). The print Yellow Pages is rarely referred to for finding businesses these days. Where do you go to find what you need? If you are like 74 percent of the people in a 2007 study by Yahoo, then you went to the Internet and used a search engine to find what you were looking for. This is a trend that has continued and the percentage is probably much higher today. Using your Yellow Pages advertising dollars to advance your brand on the Internet through a local SEO consultant will provide a greater ROI from your advertising budget.

Advertising, marketing and promotion are all necessary expenses for a business owner that wants to grow their business. Investing in an SEO consultant is not only smart but a necessity in today’s digital society.

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Social Media Consultants: Do They Really Do Marketing?

Jul 06 2023 Published by admin under Uncategorized

A lot has been said about social media marketing and the social network consultants who work behind it but there are still a lot of questions that people want to know about the people in this industry and the things that they do. Well, who could blame this people for expressing their desire to be a part of this industry when they can see how productive it is and how much it has helped businesses from all over the world to increase their market as well as their sales.

Much has been written about what social media consultants do though none of which claim to be true. In fact, negative articles have been written about these people saying that they do not really work as hard as the other internet marketers or that their job is really not a job. Well, perhaps these two points that were raised are true to some extent. Maybe social network consultants do not work as hard not because they are lazy but because they do not see their job really as a work because they enjoy doing it. Who can say then that a job is much more difficult than the job of the other that the people who have actually tried doing both as jobs, right? So for the many who speak of social media consultants and about them not doing their job very well, perhaps they should look at how far social media marketing has gone.

Without the knowledge of how social network marketing has been done, no one could really say that social media consultants are doing a job that is much easier compared to the other forms of marketing online. On the other hand, on the idea that the job of a social network consultant not being as difficult as the other internet jobs, then perhaps the level of difficulty is the same but the fun of doing social media is what others could not compare to.

Social network / media consultants have done a great job in uplifting the kind of job that they do. Nobody could really say that their job is less compared to the others because the more important thing is that, they are able to help businesses increase sales.

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Grow Your Business By Being a Search Engine Marketing Consultant

Jul 06 2023 Published by admin under Uncategorized

Business consultants often start with a few clients from their existing circles and eventually grow their client base with the help of referrals and some word of mouth. Getting new clients may be a great way to increase your income but it can also be time-consuming and expensive. Experts suggest offering your services as a search engine marketing consultant to your existing clients to get additional jobs.

Why you should be a search engine marketing consultant


Building a website is easy but getting people to find it on the Internet takes skill. Anyone who owns a website will need help to get more online users to visit the site. To do this, they will need your help in planning ways to drive huge traffic to it.

Your current client list is a good place to start because these people already have websites that you helped create. Your prior understanding of their businesses will give you the upper hand when planning strategies for search engine purposes and clients who are satisfied with your previous work are more likely going to hire you for additional projects.

Easy tools and applications

Unlike web development and design which require some technical training or knowledge, search engine marketing strategies are easy to learn and implement using advanced applications that are reasonably priced. These include:

* copywriting systems
* landing page creation tools
* email marketing services and
* article distribution services

While you may be able to find free tools and tips online, these often fall short of providing you with a complete solution that you can implement in your projects. Look instead for quality applications and services that can give you good value for your money.

Getting started

Learning Internet marketing strategies are now made easy with training programs, e-Courses, webinars, and live seminars. Because the business you are in is technology-based, using only the most cutting edge techniques is a must, to get real results fast.

You’ll also need to invest in good systems which you can use for all your clients and projects. Don’t wait for your client base to grow before making this investment because a system can save you time and energy without sacrificing the quality of results. A system may cost a little, but it can give you the best return on your investment.

Finally, as your business progresses, you’ll need to form a team who, just like you, will be able to serve as search engine marketing consultant to a growing list of clients.

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Using Consultative Sales Techniques to Win Business Faster

Jul 06 2023 Published by admin under Uncategorized

The shift of focus from product selling to solution selling has brought huge benefits and huge challenges to selling organisations over the past 10 years. The benefits include higher-value sales, higher customer satisfaction, and longer-term supplier-customer relationships. However, the challenges this shift has brought include:

Greater skills are required for selling and higher wage bills for those higher skills
Longer sales cycles and poorer closure rates, i.e. deals slip, get cancelled or are lost despite being part of the sales forecast
The last point is the greatest reason why sales managers and sales directors resist the shift. Yet we have developed clear evidence that the sales-cycle in solution sales do not actually have to be longer. A great consultative sales methodology can really make the selling of high-value solutions a rapid process and it will transform the effectiveness of any company’s solution sales force in terms of closing deals on time.

Analysis of Causes of Failure to Close a High Margin Sale: In the hundreds of case studies we have reviewed, the reasons why sales individuals and sales teams fail to close on time (in relation to expectations of forecasts) come from right across the range of the sales opportunity qualification matrix, including:

No external pressure / event is driving the client to make a change (i.e. no compelling event)
The internal pain-points and cost implications don’t hurt enough to make ‘change’ a real priority
The perceived benefits are not great enough (i.e. Return on Investment) and not differentiated from those of the competition
The solution doesn’t actually satisfy the need (subset of the above)
The risk of the solution is too high for the prospect (e.g. no relevant case studies, insufficient trust, high impact of failure, etc)
The buyer’s contact doesn’t have the authority to sign (i.e. the sales person is spending time with the wrong contact)
The customer never intended to buy from the selling organisation (i.e. the selling organisation is being used as a benchmark to leverage a better deal with a stronger competitor)
The decision makers were too busy to sign the deal
In our research, the least common cause we came across was that the prospect organisation didn’t have the budget to sign the contract. Given the current economic climate this is a particularly surprising observation.

Further Analysis: In observed sales calls and role-play simulations (using real case examples), we also found that sales professionals typically:
i) Failed to take the lead in a sales meeting because they failed to start the meeting at a business level with a clear objective to obtain a formal commitment (to a contract or a project that involved a contract being signed within an agreed timescale).
ii) Were poor at funnelling from ‘open’, or ‘semi-open’, (i.e. leading) questions down to closed questions at every phase of the consultative sales meeting
iii) Didn’t use a compelling event, the cost of “doing nothing” and the value of the solution as a pressure to close.
iv) Went for the big solution sale in the medium-to-long term but MISSED the opportunity for immediate wins.
v) Couldn’t bridge the gap between the client’s needs and the selling organisation’s products or services via a ‘value-added’ solution, i.e. they leapt to a product sale too early and killed the higher value opportunity (and often killed the client’s interest!)

Using a Consultative Selling Approach

On the other hand, our research demonstrates that skilled consultative sales people were able to overcome the aforementioned limitations and were therefore able to proactively sell their solutions effectively and efficiently AND were able to close their deals in line with their forecasts. We found that a professional consultative selling approach worked in any industry and worked just as well in the business-to-business world AND for companies selling to high-value personal clients in almost any scenario. Hundreds of buyers have told us that they hate ‘Feature, Advantage, Benefit’ (FAB) selling. It’s what gets a sales person a bad name. Effective selling in today’s world (of far more discerning buyers) has to start with the shaping of the client’s needs and has to drive the need and the urgency by using: i) The external pressure on the client to change ii) The pain and cost implication of ‘doing nothing’ iii) The client’s (often unconscious) desire for a better world

Conclusion: It is a myth that consultative selling is a sales technique that is only appropriate for the longer term or complex-solution selling environment. Wherever a company aims to sell a bundled solution (or set of services), consultative selling works – regardless of an individual’s experience or the industry they are selling to.

Recommended Solution: Sales people and companies need an efficient and effective methodology for consultative selling that enables them to:
i) PLAN and EXECUTE the sales introduction and the sales meeting in a way that creates a high-priority need and a compelling urgency to set up the close.
ii) Articulate HOW the VALUE PROPOSITION (the value-added solution that the company is offering in terms of compelling business benefits and differentiating advantages) aligns directly to the client’s NEEDS so that the client is compelled to commit to moving forward. This will ensure that a desire for a close is created in the client’s mind.
iii) LEVERAGE the urgency, the need and the desire to drive the close of the sale in terms of a sales roadmap (from immediate win to medium and long term higher value solutions).
iv) EFFICIENTLY repeat the process for any client on a ‘sell-to’ and ‘sell-through’ basis. This structured approach to selling will help you and your company avoid the common causes of failure which sales professionals regularly experience when attempting to close solution sales and will enhance the bottom-line sales performance.

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SEO Consultancy: 2 Things Your Consultant Should Never Say

Jul 06 2023 Published by admin under Uncategorized

Because internet marketing is not a tangible thing, you cannot hold it in your hand, there are a lot of pirate companies out there who aim to target naive people, promise them off the chart results and do a runner with all their money. This of course makes it awful for those internet marketing businesses that are complete legitimate. So we have put together a list of some of the top lies that fake SEO consultants tell to help you spot the conmen from the honest folk:

“We can guarantee you top spot in a week”

An SEO campaign takes time as the website in question needs to build in authority and there is always going to be some kind of competition. Your keywords should be selected bearing in mind how many exact local monthly searches they receive, the higher the search volumes the better. Also in SEO there are no guarantees. Honest SEO consultants will give you a rough estimation but not exact timelines.

“The best keywords contain your company name”

This is not the case. People who search your exact business name in search engines like Google are pretty much safe bets and are there because they are specifically looking for you services or products. They will try to convince you of these as there will be no ranking competition for these key terms and so you’ll be able to rank high for them very quickly if you are not already. Sound SEO consultants will show you a long list of potential keywords and their search numbers and assist you to pick out which ones you would like to target.
So, make sure that if you hear either of these statements come out of the mouth of an SEO consultant you run away as fast as you can!

Get to grips with SEO with our SEO Consultancy services, or learn more about search optimisation inSME Marketing’s SEO Training section.

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Financial Climate is a Good Reason to Contact an International Courier Consultant

Jun 15 2023 Published by admin under Uncategorized

If you don’t know that we are in a global financial crisis then you have been living under a rock for the last 18 months. Many businesses around the world are finding it difficult and budgets are being cut across the board in both small and large organizations.

Although they don’t realise it, businesses are probably spending much more than they need to on their courier services – and this area alone could help to save them more than they could possibly image.

The problem is that most businesses don’t realise this and they continue to use a courier that they have used in the past “just because they do”.

A courier consultant could effectively come into your business and save you a small fortune. Figures of around 30% are an average saving that your business could be putting to one side. Naturally, it goes without saying that if you are a large business that relies on a courier service that the savings add up.

By contacting a no fee courier consultant you are not staking any risk. An independent consultant will simply search the market, or use his already collated market data to help find the right deal for you. There are couriers on the market that offer a range of different services from International Courier to local bike messenger so you need to find the right one for you.

As Courier companies can be global it may be a cheaper option to use a foreign courier company to get your goods abroad. This is something that the consultant will be able to advise you on – if you don’t ask you never know!
What’s best about using a courier consultant is that if you decide not to use them, because there is no risk or fees it won’t cost you a penny and you can ultimately make your own decision based on the advice that the consultant will give you.

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Arbonne Consultants – How to Become a 6 Figure Arbonne Consultant

Jun 14 2023 Published by admin under Uncategorized

Becoming a 6-Figure income earner for Arbonne can be a difficult thing to do. Especially when it’s hard for you to find people who will help you grow your downline. So, what I’m going to do is share with you some tips on how to become a 6-figure Arbonne consultant.

That way, you will be able to reach financial freedom with your company.

The tips to succeed as Arbonne Consultants are:

1. The first tip on succeeding as Arbonne consultants is to know your target market (or the right people for your products). You must understand who would buy the products from you. Not everyone will buy them from you. Even though the products are great.

So, you have to understand who want your products. The people who would buy from you are people who already buy products that are related to yours.

2. Another tip on becoming a 6-figure income earner as an Arbonne consultant is to know your products. You need to understand the benefits of your products and how they will help people. This tip goes right along with find the right people. Once you understand these two tips, you will earn 6 figures very quickly.

3. The third tip is to have a system. You need to have an effective system in place for you downline. When you have your system set up, you will attract people into your downline, that are literally handing you their credit cards, ready and willing to grow a business with you. That’s just how powerful a system works.

These are some tips on how to become a 6-figure Arbonne consultant. If you are serious about growing your business and really succeeding in this industry, you need to do something about it now. There are thousands of people who would love to buy Arbonne products from you.

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